This session was facilitated by Albert Freeman, Digital Communications Development Officer, Bradford Council
The marketing and channel shift session turned out to be very popular. I made a mistake in asking everyone to introduce themselves, which ended up using too much of our allotted time.
So we abandoned introductions and had an open discussion about the issues people are facing.
This included a debate on whether or not to publicise a contact telephone number on the corporate website.
Some do, some don’t and one council publicises only a dedicated number for enquiries via the website.
This means they know the enquiry has come via the web and can ask the customer why the website was unable to satisfy their needs. It was agreed that this was a smart approach.
We drew up a list of marketing channels and we voted on which channels we considered the most important for our channel shift work. Each delegate could vote for up to 6 channels. The results were:
The topic of Marketing “Shifted” services and stimulating Channel Shift take-up has featured at previous camps and here are some links to the outputs that have ensued from those sessions
How Marketing Campaigns are the Key to Channel Shift Article
